Personal Injury Law Marketing
Rock Bound Marketing has extensive experience with personal injury law marketing. Having worked directly for a prominent personal injury law firm in Western Canada, and also helping other personal injury law firms achieve their business goals. You don’t have to explain to us how personal injury law works, we understand it intimately. We understand the seasonality, the types of liability you want to represent, and cost-effective strategies to get there.
Many personal injury law firms invest heavily in marketing without clear insights into what’s truly effective. Sticking to the same old tactics? It’s time for a fresh approach. Let Rock Bound Marketing revitalize your strategy. Contact us now for a consultation and elevate your marketing game.
Book a 30-minute free marketing consultation
Personal Injury Law Marketing Strategy
Personal injury law is more competitive than ever. More lawyers are focusing on injury law as a practice area. Compounding matters is that people drive less, and roads and cars are safer, resulting in fewer available files. Thus, your personal injury firm needs a marketing strategy that can compete in this hyper-competitive landscape. Your competitors are likely getting more marketing savvy. Are you keeping pace?
Rock Bound Marketing can help analyze your existing strategy or work with you to develop a new marketing strategy that takes into account your competitive scenario. With proven tactics that position your law firm for success, you can continue to grow and help injured victims. The days of buying a few radio and TV ads in January and watching the phone ring are over. You need a new approach, and the proven track record of Rock Bound Marketing can get you there.
- Budget management
- Digital marketing strategy
- Brand development
Personal Injury Law Digital Marketing
Digital Marketing is everything for personal injury lawyers today. Your potential clients are researching you online; they’re reading your website and viewing you on social media, and you need a succinct customer acquisition funnel to ensure you get the tech-savvy client of today. Is your injury law firm thinking of today’s customers properly and positioning yourself for success online?
Rock Bound Marketing can help determine your strengths and weaknesses in your digital marketing approach. We can work with you to ensure your customer path to sign-up makes sense and is client-focused.
- Website design management
- Paid media management
- Google Ads audit
- Competitor Audit
Personal Injury Law Media Planning
Personal injury law marketing is unlike most other industries in that traditional media always has a role to play. Nobody plans to get in a motor vehicle collision, and very few are aware of personal injury lawyers until they need one. Thus, the top-of-mind awareness provided by traditional media can be critical to a successful personal injury law marketing campaign.
Is your media mix getting stale? Have you been on the same stations or newspaper placements for years? It is likely time to change. Your audience has evolved and changed; what works in traditional media is also vastly different. Rock Bound Marketing has experience buying media and designing compelling traditional media advertisements for injury law firms. Let us help. We offer:
- Media buying
- Pricing negotiation
- Creative direction and execution
- Performance management
