Is Your Marketing The Best It Can Be?
A marketing audit can help you ensure you are driving leads and delivering results. Marketing strategies evolve as your business moves forward. Different opportunities present themselves, and as you focus on other elements of your business, your marketing mix changes. Without knowing it, you have deviated from your marketing strategy. This isn’t necessarily a bad thing, but it’s essential to understand when this happened and why it happened. Additionally, it would be nice to know if your new marketing activities work for your business.
Rock Bound Marketing can conduct what we call The Marketing Audit. This is a process and report that examines your entire marketing strategy and the tactics that support your strategy. Determine what you are doing well, what you are doing poorly, and most importantly, what you aren’t doing at all. At the end of the process, you receive the report outlining your marketing presence, as well as a road map to move forward and implement.
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Media Planning Audit
Rock Bound Marketing has over ten years of media planning experience both as a media representative at major media companies in Canada as well as a media buyer. This experience crafting media pitches, as well as media planning of integrated campaigns, guides our media planning audit.
First, we look at everywhere your brand is currently in the marketplace. We examine your rates and cost to be in the market and provide a recommendation on whether you are getting competitive rates. Then we look at the past 18 months and analyze the audiences you’ve been reaching and how that relates to your business objectives. Finally, we explore audiences that you haven’t been reaching and recommendations on how to add them to your mix.
The Media Planning Audit ends with recommendations on what your next media plan should include and what you should consider dropping.
Free ConsultationEnsure your media plan is cost-effective
Strategic Alignment with your business goals
Improved understanding of your media landscape
Independent Perspective of your performance
Marketing Audit
Not sure how your marketing activities are impacting your business? A complete marketing audit might be best for your business. In this in depth marketing diagnostic we explore every aspect of your marketing. Your website, media planning, social media, staffing levels, agency partners, sponsorship partners, and deliver a complete assessment of your marketing activity.
This report is generated by meeting with marketing staff, vendors, and agency partners while also looking at available data to determine what marketing is working well, what could be performing better, and what is failing.
Upon completion of the report, if applicable, we stay on to help implement recommendations and ensure your marketing is operating effectively.
Book a 30 Minute ConsultationUnderstand your marketing opportunities
Support your staff
Understand your partnership mix
Unbiased assessment
Website Effectiveness Audit
When was the last time you refreshed your website? How is it ranking in search? What are your most effective landing pages? How do visitors flow through your website? If you haven’t thought about these questions in awhile, a Website Effectiveness Audit might be worth considering.
Rock Bound Marketing has experience managing and leading website projects. We understand what a modern website needs and how it fits within your overall marketing strategy. Our website effectiveness audit looks at your website, relevant analytics, and some tools that we install to help you understand your website’s strengths and weaknesses. Additionally, we deliver an actionable report that you can give to your website design resource to start the conversation to revitalize your existing website.
Are you about to start a new website design project? Perhaps an audit of your existing website would be worthwhile to ensure your newly designed website is actually an improvement on your previous website experience.
Book A Website Effectiveness AuditUnderstand your website’s performance
Have a roadmap to improve your website
Understand your online customer journey
Unbiased website assessment
Staffing Needs Assessment
Are you uncertain about your marketing staffing levels? Are you outsourcing too much marketing or working your team to the bone? Do you have a recruitment and retention problem?
Rock Bound Marketing’s Staffing Needs Assessment can help you understand your internal marketing team’s strengths and weaknesses. We examine what marketing activities you are doing and what staff you have available to support those activities. Using our experience and knowledge of the marketing world, we provide a customized recommendation for how your marketing team meets your business objectives.
This report is generated by meeting with your marketing team individually, as well as your external partners, and relevant internal data to generate a report and recommendations for how to move forward with your internal marketing team.
Book a 30 Minute ConsultationDetermine the right staffing needs
Support your staff
Ensure your business has the right skills
Unbiased staffing expertise
