The concept of a private for-hire Google Ads Coach is a relatively new phenomenon. Previously, many Google Experts ran webinars or had subscription training programs, however a new trend is appearing known as the Google Ads Coach. In this post I will delve into what a Google Ads Coach is, why they exist, and how to determine if one is right for you.
Why The Rise of The Google Ads Coach?
Recently, Google has changed how it supports small to medium-sized business accounts. Many of their internal Google Ads support teams have been laid off. This has left fewer Google Representatives to support more clients. The quality of this service was dubious, depending on who your Google Rep was, but now Google’s support teams seem even more overwhelmed than before.
Google Ad user’s needs haven’t changed, though. Google continues to roll out new features, and businesses need to understand how to best utilize them. In the past, Google had done a reasonable job of supporting customers through its Support Teams and for clients with relatively modest spends having weekly or bi-weekly calls with a Google Ads Specialist. However, this year that began to change, where the rules around what accounts qualify for what level of support seemed to change. Accounts that were previously viewed as high spending by Google and receiving lots of support were being downgraded to less support. I heard of one account who had a Google Support Representative with 20 accounts being moved to a team where their Google Support Representative had 80 clients. Naturally, that account was getting less service.
Thus, the Google Ads Coach was born. Clients still need to feel supported and understand how to use the Google Ads tools. Potentially more than ever with more machine learning and artificial intelligence tools being rolled out, plus the always pesky optimization score. Nevertheless, Google’s decision to reduce support has created an opportunity for their clients to go and find new more adaptable help.
What Exactly is a Google Ads Coach?
A Google Ads Coach can take many forms depending on the client’s needs. At Rock Bound Marketing, I take a very customized and hands-on approach based on your industry, location, account goals, and familiarity with Google Ads. With Rock Bound Marketing, it is not one size fits all; it’s a bespoke solution that fits your needs.
However, more broadly, a Google Ads Coach is ideally a digital marketing expert and a Google Ads expert who also is a great communicator and educator who shows and teaches you the Google Ads ropes 1-on-1. They are able to determine what skills and tools you need to learn to become a Google Ads master. Additionally, they are experienced in Google Ads, have tried numerous tactics, have done experiments, and have probably failed more than they want to admit. However, that failure and experimentation is excellent, as they can show you pitfalls and how to avoid them when using Google Ads.
I like to think of a Google Ads Coach like any private tutor or coach. We can compare a Google Ads Coach to a personal trainer at a gym. The personal trainer does an assessment, asks you your goals, and creates a customized plan for you to achieve them. Some personal trainers do the same program with everyone, and become glorified rep counters. While other trainers empower their clients and they eventually graduate to not needing a personal trainer anymore, or go on to get an even more specialized trainer for a different fitness goal. A Google Ads Coach is very similar, they assess your Account and technical understanding of Google Ads, asks your goals, and creates a customized plan for you to achieve them. Obviously, it’s important to determine what makes a Google Ads Coach great versus a glorified click counter.
How Do I Know if I Need a Google Ads Coach?
With any new product or service, it’s hard to know if you actually need it. I think you have to be honest with yourself, are you in Google Ads guessing and lost more often than you’d like? Do you dread logging into your account and seeing your campaigns? Do you reconcile your monthly spend with your Accounting Department and hope they don’t ask you to justify the spend? If you can relate to these questions, some Google Ads Coaching could benefit you greatly. Imagine having a set routine and operating rhythm and logging into your account, and making world-beating optimizations. Envision a scenario where you get better results on your Google Ads spend and decide to invest more and know exactly where you’d put the new money. That would be awesome. If you want to live in that world, you should consider a Google Ads Coach.
Another good way to know if you need a Google Ads Coach is if you’re currently using a tool like Optmyzr to help manage your Google Ads Campaigns or you are still scrambling after losing Word Stream’s campaign optimization tools and you don’t feel like it’s making a big difference. A Google Ads Coach is able to help you build your understanding of how to manage Google Ads, and eliminate your reliance on tools like Optmyzr.
Finally, Google Ads Coaching isn’t just for new marketers, or people who are looking to build their Google Ads skills. If you’re a marketing expert, you could still benefit from Google Ads Coaching. A second set of eyes, or somebody to challenge some assumptions you are making. Even Lebron James has a coach.
How Do I Choose The Right Google Ads Coach?
If you’ve decided you want to try the world of Google Ads Coaching, that’s awesome. Now, how do you pick one? There are thousands of marketing gurus, experts, and hustle types. In my opinion, I think the ideal Google Ads Coach is a great communicator. They can explain the tools and strategies in a way you can understand and that is relevant to your business. I think that ability comes from experience working with many clients in numerous industries. Additionally, I think the Google Ads Coach needs to be a great marketer. If your Google Ads Coach makes your Google Ads Campaigns industry-leading but neglects to integrate it with your overall marketing strategy and business goals, you still have a likelihood of failure or not sustaining the results you’ve achieved.
In addition to their abilities, they’ve got to be able to work with you. So they should be somebody you can get along with and keeps you engaged in Google Ads. You can have the greatest Google Ads Manager hired as your coach, but if you can’t work with that person, you won’t achieve your goals. That is why I offer a 30-minute consultation, that way you can determine if we can actually work together.
Ready to Start?
If you’ve heard enough and want to see if a Google Ads Coach is right for you contact Rock Bound Marketing to set up your free 30-minute consultation.
Free 30 Minute Consultation