A Google Ads tutor is a Google Ads expert who can help you get better at Google Ads. Google Ads is one of the most complex self-serve advertising platforms out there, and more and more marketers are expected to have Google Ads campaign management experience. There are many ways to gain expertise in Google Ads, and hiring a professional Google Ads tutor might be a fit for you.
Benefit One: Immediate Expertise for Your Account
The first benefit is that your account gets insights immediately from an expert. You don’t have to do a course, learn the ins and outs of finding the data, and then apply the data to your business. A Google Ads tutor will coach you on your real-world data and immediately provide actionable insights. The questions that you are struggling with or what to do next with your account can be asked directly to your Google Ads tutor.
The most significant benefit is the speed at which a Google Ads tutor can positively impact your account. If you are struggling with Google Ads and need help now, a Google Ads tutor can quickly get your account going in the right direction. Most Google Ads tutors will likely pay for themselves within the first or second session in optimizations and savings they’ll show you how to make on the account.
Benefit Two: Customized Curriculum
A Google Ads Tutor will tailor the learning curriculum to your specific business and your needs. If you focus on Google Display Ads, the tutor will primarily show you how to manage those campaigns best. If you are having trouble with rising Google Search Ad costs, your tutor can show you tips and tricks to lower these costs or more effectively manage your budget. Online courses or self-learning resources, are broadly created for the average Google Ads user.
Additionally, a Google Ads tutor will examine your business and landing page options and give you insights into how best to structure your account, campaigns, and ad groups for your business. Most Google Ads tutors will meet with you first and request access to your Google Ads Account and Analytics to develop their learning curriculum.
The other benefit of a customized curriculum is designing it around the number of sessions that works for you and your budget. For example, Rock Bound Marketing charges $145 USD per hour of Google Ads Coaching, and some students need more sessions than others. Additionally, budgets matter, if you have $500 to spend on this versus $2500 then the Google Ads tutor can adjust the curriculum based on your goals and budget.
Benefit Three: Be a Better Marketer
Google Ads isn’t going anywhere, it isn’t going to become less critical in your marketing mix. It is the largest ad channel by spend, and when looking at what drives conversions for most industries, it is search that is driving the most business. If you are looking to get ahead in your marketing career and believe you are weak in Google Ads management, it is an area you can upskill in and see your career grow and evolve.
Even if you don’t directly manage Google Ads, but oversee marketing programs, or work on a larger team, having a strong command of Google Ads can help your career. A Google Ads tutor can advise you on how to assess your Google ads effectiveness, how to best analyze how Google Ads can fit within what you manage in your role, and help you become a better marketing.
This likely wouldn’t take a large number of sessions, and could really help you understand how Google Ads contributes to your customer’s path to purchase.
Google Ads Tutor By Rock Bound Marketing
Rock Bound Marketing founder Jeff Lush is a Google Ads Certified Expert. He has led Google Ad training sessions for groups and individuals to help increase their familiarity with Google Ads. Rock Bound Marketing offers a free consultation to determine if Google Ads tutoring suits you. If you are managing Google Ads and are not certain what to do next, book a consultation with Jeff today.
