Deciding to spend money on Google Ads to grow your business is in most scenarios a great decision. However, how do you learn Google Ads quickly and ensure you spend money wisely? The Google Ads interface and general strategy is incredibly powerful. However, with that power comes lots of opportunities to make mistakes and waste money. So how are some ways that you can learn Google Ads and use the tool to your advantage. Here are some ways to bring you up to speed:
Google’s Internal Specialists
Google has a team of specialists that if they haven’t contacted you already, will be emailing you at some point (you can schedule a meeting with them here). These are experienced Google Ad managers who Google trains and employs with the sole purpose of helping Google Ads users get the most out of the platform. They are a free service that you have access to from Google. The more you spend, the more access you will get. However, they are incentivized somewhat to have you increase your account spending. So keep that in mind when you’re working with them that Google sets their goals and might not have your business goals at the top of the list.
Will a Google Specialist help me learn Google Ads fast? It’ll certainly expedite things. They are experts at Account set-up, and Account design. I think they certainly can get you up and running as quickly as any resource. However, your access to them will be limited by your budget. An account spending around $30,000 monthly can expect to talk to one bi-weekly at best. So beyond the basic set-up and understanding, I think to become a Google Ads expert as fast as possible, this option has its limits.
Do A Google Ads Certification Course
In another blog post, I outline the best useful Google Ads certifications. As mentioned in that blog, they are not all created equal, and some are better than others. Nevertheless, these are a great way to learn Google Ads fast. Some of them are free or low-cost. They also give you great exposure to Google Ads and if you think it is something you can become an expert in (you absolutely can).
The other thing about doing a Google Ads course is that it’ll at least make your questions and starting point with some of the other coaching options I mention here much more developed. Instead of looking for the basics, you can get into the deeper parts of Google Ads.
Hire A Google Ads Agency
This is likely the most expensive option on the list. However, assuming you hire a reputable and quality digital marketing agency, you will at least guarantee that your business is getting professional Google Ads management from the start. The other element is you’ll get to see how a professional would set up your account, approach your business and industry, and, over time, manage your account.
How does hiring an agency help you learn Google Ads quickly? You’ll have to take a lot of initiative and go through the Account yourself, ask a lot of questions of the agency, and kind of self-study based on their work. Depending on your familiarity with Google Ads you may be unable to do this from the start. However, if you are somebody who can learn and observe by seeing how someone else does something, this is in theory a way that can work.
I am hesitant to recommend this as an option because it kind of guarantees you enter into a business relationship with somebody who you plan to terminate at a set time. I would try and mention to the agency early on that you are keen to eventually manage this yourself, or bring it internally and see how they can help you with that. At Rock Bound Marketing, because we do Google Ads Management as well as Google Ads Coaching, we’re comfortable with that arrangement. However, not every agency or consultant will be.
Hire A Google Ads Coach
This is a somewhat new phenomenon in digital marketing. However, there are lots of people out there who are Google Ads experts, and are happy to teach and coach you on how to become a Google Ads expert or at least run your account better. I think this is the fastest way to learn Google Ads. A great Google Ads coach will assess your current Google Ads level and build a curriculum that works for you.
The great thing about a Google Ads coach is that you can choose how fast you learn. Most charge by the hour, so if you want to work twice per week for 2 hours a session, or you want to work together monthly, it’s all possible. Additionally, it’s custom for you and your business needs. So you aren’t watching a webinar about a Realtor or reading a textbook written 7 years ago. It is your real-world situation, as presented now. It doesn’t get faster than that.
At Rock Bound Marketing, we approach each Google Ads coaching student as a custom program. We meet with you for 30-minutes first to see if there’s a fit and that you will benefit from Google Ads coaching. Then, we get to build the curriculum based on your business and needs. You can book a 30-minute Google Ads Coaching session here.
Learn Google Ads Fast With Rock Bound Marketing
Rock Bound Marketing excels in providing expert Google Ads Coaching, offering personalized plans for all Google Ads students. With their deep understanding of the platform’s intricacies, they can effectively guide individuals toward achieving their advertising goals. Don’t miss out on the opportunity to leverage their expertise. Book a 30-minute meeting today and take your Google Ads skills to the next level.
