Are you looking to hire a Google Ads Coach but unsure about the cost? In this blog post, we will explore the pricing factors associated with hiring a Google Ads Coach. Whether you’re a small business owner trying to optimize your online advertising campaigns or an individual looking to enhance your digital marketing skills, understanding the cost of a Google Ads Coach will help you make an informed decision. So, let’s dive into the world of Google Ads coaching and discover the average cost of hiring a professional coach.
What You Are Paying A Google Ads Coach For
First, it’s important to consider what you’re paying a Google Ads coach for. You are hiring somebody to go through your Google Ads Account and key website pages and show you opportunities and techniques to maximize your return on investment through Google Ads. You are not paying them to run your Google Ads account or build specific landing pages. Like any coach, they will show you the strategies or tactics but you’ve gotta get on the field and put them in play.
The Skills you are Hiring
When you hire a Google Ads Coach you should be hiring somebody with a mix of technical, strategic, and interpersonal skills. Things such as:
- Experience and expertise with the Google Ads platform such as the interface, keyword planner, ad preview tool, and other tools.
- Experience and expertise in Digital Marketing such as SEO, user experience, social media, and how it all works together
- An excellent acumen for keyword research
- Understanding of bid management
- A dynamic ad copywriter to help optimize your ads
- Understanding of conversion rate optimization
- Ability to communicate complex ideas into easy-to-understand information
- Google Analytics familiarity and ability to show you how to measure your campaigns and overall web traffic
- Being aware and staying on top of the latest trends.
- Plus, lots of other skills like transparency, honesty, and more
A Google Ads Coach generally has a wide variety of skills in Google Ads and is keenly interested in sharing this knowledge and helping people get ahead with their Google Ads campaigns. It should be somebody you trust to help your business and take advice from. If you don’t trust and respect their knowledge and ability then it probably won’t be a worthwhile experience.
How Much Should A Google Ads Coach Cost?
This is the big question, and the answer is it varies. At Rock Bound Marketing, we charge $145 CAD an hour for a 60-minute Google Ads Coaching session. We have seen many online for around $200 USD, and mentorship directories have coaches ranging from $100 to $500 USD per session.
Pricing variations among Google Ads coaches stem from their background and opportunity cost. Senior coaches might bill complete Google Ads Management clients $250 per hour, making direct account work more profitable than coaching. Some have a minimum fee based on their experience and education (that’s how Rock Bound Marketing set our price). Others price coaching at $400 per hour to justify charging $200 for direct Google Ads management, even if they seldom coach.
It really depends on the individual and their expertise. Normally, within a session or two, your Google Ads Coach should’ve paid for themselves immediately through a few strategies and perspectives on your Account.
I Want to Book a 30-minute Google Ads Coaching Consultation.
Ready to take your Google Ads to the next level? An experienced Google Ads Coach can help you understand the strategies, tactics, and web optimizations required to reach your goals. In a 30-minute consultation, we’ll discuss your goals, briefly review your campaigns, and determine if you fit for Google Ads Coaching. Book your 30-minute consultation now.
